Video Marketing Blog

VMAs bring the drama, VideoAmigo brings the data.

The annual MTV Video Music Awards are being held this Sunday night, and we can’t wait to see what happens.

Sure, we’re excited to see who wins big, but what are we really looking forward to?

Kanye West Taylor Swift Meme

Based on Kanye’s 2009 outburst during Taylor Swift’s acceptance speech and Miley Cyrus’ anti-Disney debut at the 2013 awards -- Oh, and the fact that Miley is the host this year, we have no doubt that something crazy will happen.  

In fact, the drama surrounding the VMA’s has already begun.

This year’s nominee list for Music Video of the Year features a lot of familiar faces of past nominees, and some of our current favorite artists: Beyonce with her “7/11” video, Taylor Swift’s “Bad Blood” video, and Ed Sheeran’s video for “Thinking Out Loud.” And Mark Ronson ft. Bruno Mars with “Uptown Funk,” and Kendrick Lamar with “Alright.”

So, who’s missing from this list?

Despite the fact that she is nominated for three other VMA categories, Nicki Minaj went to Twitter following the release of the nominee list to express her confusion as to why her “Anaconda” or “Feeling Myself” videos weren’t nominated for Video of the Year.

Nicki Minaj Tweet

Nicki Minaj Tweet

(If you give a mouse a cookie…)

Before we roll our eyes at Nicki, we decided to do a little research with VideoAmigo to see how her YouTube channel is performing in comparison to the actual Video of the Year nominees.  


We found that Nicki falls behind both Taylor Swift and Bruno Mars in terms of subscribers, but her channel does come ahead of Beyonce’s. (Sorry, Kanye..) 

We decided to do a deep-dive on Nicki’s channel using the in-depth Channel Report to see how she compares with others in her category.  

Within Nicki's in-depth report, we found what is called her "aggregate dislikes," or how likely it is for her videos to recieve a thumbs down in comparison to what is average for her category. 


We found that as of August 20th, Nicki's channel had a dislike index of 206, which means her videos are 106% more likely to be given a thumbs down than the average content in her catgory....Not so great for Team Nicki.

To compare, we looked up the channel likability for a few artists from our nominee list.

To no surprise, girl-next-door Taylor Swift’s videos are 40% less likely to be given a thumbs down than the average video in her category.

VideoAmigo TaylorSwiftVEVO Likability Score

And Beyonce? Her videos are 59% less likely to be given a thumbs down.  VideoAmigo BeyonceVEVO Likability Score

America's favorite ginger Ed Sheeran's videos are 71% less likely to be disliked than average.  VideoAmigo Ed Sheeran Likability Score

For fun -- and with our official nominees in mind, we searched the Music and Performing Arts category in VideoAmigo to see how each of their YouTube channels performed against one another in terms of viewership.

We already knew where Taylor, Beyonce and Bruno Mars stood, so we went down the list and found our next nominee at the number 24 spot: Ed Sheeran.


Mark Ronson’s channel was next at the 153rd spot, followed by Kendrick Lamar at number 196.


We’ll be on the edge of our seats Sunday night to see who brings home the gold, and to see who can drop the most jaws. (We're looking at you, Miley.) 

You, too, can deep-dive into the YouTube channels of your favorite celebrities; see how Miley compares to Kanye, or where Carrie Underwood stands in the Country Music genre conversation. Check it out with VideoAmigo.

Yes, E! News. Those are real people.

On Monday, E! News distributed a listicle titled, “18 Moments from the 2015 Teen Choice Awards That Made Us Feel Super Old" that seriously ticked off a lot of YouTube creators. We couldn't sit idly by and let E! News suffer, so we decided to show them how they can avoid this in the future with VideoAmigo. 


The post discussed how, despite the fact that they are on the “good side of 30,” there were several unfamiliar faces and perplexing award categories throughout the show that made the E! News team feel as though they’ve been living under a rock for the last decade. (Like Choice Viner.

According to the post, the number 6 moment that made the E! News crew feel “super old” was simply the fact that they didn’t recognize the names of some of the nominees.

“Eva Gutowski? Lele Pans? Joey Graceffa? Felix Kjellberg? Are those even real people?” They even misspelled the famous Viner’s name, Lele Pons. Ouch.

This did not sit well with the YouTube world, and rightfully so.

Had E! News done a little research, they would know that the names in question are actually some of the most well known YouTube stars out there, and they would have spared themselves from the angry mob waiting at their front door.

Though there’s no use in crying over spilled milk, we want to make sure this doesn’t happen again because, let’s face it -- it’s just painful to witness.

Grab your pens, listen up and take some notes, E! News.

It’s time for: “Yes, Those Are Real People!” brought to you by VideoAmigo. (VideoAmigo from Touchstorm gives brands and creators the data and insights needed to run successful video campaigns.)

Meet Eva Gutowski, or as she’s known in the YouTube world, MyLifeasEvaShe has over 3 million subscribers to her channel.



Her channel sits at the number 7 spot in her category in terms of subscribers.

And Joey Graceffa? He has over 5 million subscribers that he pushes videos out to nearly every single day. 



Okay, E!’s the real kicker -- the point where you really pushed people over the edge.

Felix Kjellberg, aka PewDiePie, aka the king of YouTube.


PewDiePie has over 38,726,000 subscribers, and 9,801,225,587 views. (No, that’s not his phone number. That’s almost 10 billion views.)

Our advice to you, E! News? Avoid the angry mobs following the Video Music Awards later this month and get caught up on what channels are performing best in each category using VideoAmigo.

Before we forget –  If, in return, you don’t know who E! News is? Actually, you shouldn’t feel so bad.


Their YouTube channel only has 289,536 loyal subscribers even though they’re posting videos nearly every day.



They currently sit at the number 52 spot in the Pop Culture, Entertainment News conversation in terms of views.

And, ironically enough, their website features several news stories about YouTube stars like Bethany Mota. In July, they even posted a listicle titled “VidCon 101” covering the YouTube stars you should know if you want to be "hip with the kids." 


 E! News….are you even real?

Topics: YouTube Subscribers YouTube Views YouTube Analytics YouTube Ratings