Video Marketing Blog

Breaking Down the TVi Channel Report: A New Series!

Welcome, YouTube creators, to a comprehensive 8-part series on how to get your Touchstorm Video Index Channel Report, how to understand the "metrics that matter," and how to utilize them.

On the homepage of the Touchstorm Video Index,, one of your options is to “Study a channel.”

After typing in a channel name and clicking the “Channel Report” button you’ll get a customized 40-page report with in-depth data and analytics on your channel of choice. To get data on your own channel, log in with the same Google+ account that you use to manage your channel.

The report provides a deep analysis on the health of your YouTube channel, focusing on the 7 “metrics that matter.” These metrics include:

Views, Subscribers, View Density, Subscriber Conversion, Likeability, Best Channel Practices, TVi Score



Over the course of the next seven weeks, this series for YouTube creators will unpack the Channel Report on a metric-by-metric basis to help you get the most out of your report.

If you look up your channel and see it hasn’t been profiled yet, don’t panic. It’s very easy to go in there and do it yourself! The TVi is built on the back of the YouTube Genome Project, our project to classify all 10 million YouTube channels into 3,000 topics, 100 conversations and 11 Themes. This takes a lot of time, so we’re asking for your help. It’s yet another way for you to get involved in the YouTube community. “We’re all in this together,” “Rome wasn’t built in a day,” “It takes a village…” you get the point.

Simply go to, log in with your Google+ account and select the Theme, Category, and Topic that you feel best encapsulates your channel. Answer the prompts on the page and you’ll be entered in the system. If you log in and see something is incorrectly profiled regarding your channel, simply change it and save it.

If your channel is profiled but your category or topic hasn’t been profiled yet, you can take matters into your own hands and enter channels you think are related to yours. The more channels you profile, the more data you’ll be able to view – this will allow you to draw new insights, see who your real competition is, and possibly find other YouTubers to collaborate with.

Once you run your Channel Report, you’ll see the page populate with colorful graphs, charts and other statistics. We made the report easy to navigate, with little “i” icons to help you out if you need further explanation on anything. 

For a more comprehensive handle on the report and all of the insights it has to offer, stay tuned every Friday to learn more about the Channel Report metrics and how to make your channel soar on YouTube.

Topics: YouTube Channel Analytics YouTube