You spend a lot of time working on your YouTube channel. Thinking about how to get subscribers. How to promote your YouTube channel. This is not a hobby for you. This is YouTube for business. Your business.
You are a YouTube Creator. That's your identity and your passion. You want to get more subscribers. You want to get more views. You care about your audience. You care about your content. You work hard on the details. But you feel like you are stuck in the middle of the pack.
What can you do to draw attention to your YouTube Channel?
YouTube has more than 10 million channels. They categorized these into only 20 different categories. That means you have 500,000 competitors for your category. But you know you don't compete with everyone that is in your category. That guy talking about aliens? The cute cat channel? You guys are not looking for the same audience.
So, how to distinguish yourself from the rest?
We had this same problem. Our sister company, Howdini, needed a way to distinguish itself. So, we created the Touchstorm Video Index to help provide analytics to prove how well we managed this channel. Then we created the TVi Score to show this to the world easily. Finally, we started the YouTube Genome Project to classify all 10 million channels into 2500 categories instead of just 20.
How did the Touchstorm Video Index help us — and can help you — stand out?
By sharing your TVi Score and your ranking within your topic area, you can show the world how well you are ranking within your particular topic. And you can know if you are doing the right things to grow your channel, your audience and your influence. TVi measures a channel on best practices in channel management. Both from a YouTube Playbook perspective and from our own years of experience managing YouTube Channels.
And we wrap it all up into a nice little badge that you can display on your YouTube Channel.
How to display your TVI Badge
To get started, navigate over to the TVi. You will see this screen come up.
Step 1. Click on the Get Badge section.
That will bring you to the Badge Home Page.
You can see a sample badge in the top left. Below that you will see an example of where you can put your Badge on your YouTube Channel. This is ERB's page – just for an example.
Why would you want to show your TVi Badge on your YouTube Channel?
Because when people click on the link, they will be taken to this page. This is your public-facing badge page where the world can see how well you are ranking. And see how your channel is growing over time.
Why does your TVi Badge Page matter?
Because if you and five other channels all have a similar number of views and subscribers, then no one can tell who is the best channel. Brands looking for YouTube Creators to partner with cannot distinguish easily. But they can with TVi Scores on your badge. This is your way to show the world how well you are managing your channel and growing your audience.
Step 2. Click on the Sign In With Google+ button.
- This will take you to a G+ sign-in
- Follow the prompts
- Point to the right account
- Point to the right YouTube channel
- Select it and you will get to your Badge Page
Step 3. Get your Badge Page.
This is your private badge page where you have the option to do four different things:
- See your score (kind of a duh, but still...you can)
- Get the link to post on your YouTube Channel
- Get the embed code to post your badge on your website
- Sign up to get an email update about your score each month
Let's take a detailed look at these last three.
Three Ways To Promote Your YouTube Channel Using Your TVi Badge
There are three ways that you can use the TVi to promote how well you are managing your channel and building your audience. They are...
- Put it on your YouTube Channel About page
- Put it in the Channel Art of your YouTube Channel
- Post it on your website
Let's take a look step-by-step how to get your TVi Badge working to help your promote your YouTube channel.
1. Putting your TVi Badge in your About Page
Step 1. You will need to get the link to your badge. Highlight and copy it from your private TVi Badge Page. Make sure the YouTube button is selected. Otherwise, you will be copying embed code for your website.
Step 2. Log in to your YouTube Channel.
Step 3. Click on the About section of your channel.
Step 4. Click on the links section. If you are logged in, then this section will highlight and show the editing pencil icon. If you don't see this, then you might not be logged in — or you are in the wrong place.
Step 5. Click +Add in the Custom Link section.
Step 6. Type in a Link Title: Touchstorm Video Index Badge.
Step 7. Paste in the URL you copied into the URL box.
Step 8. Click done and then test it out.
2. Putting your TVi Badge in your Channel Art
Steps 1-5. Do them just like above, but then there's one other thing you have to check out.
Step 5a. Make sure you have Overlay first # custom links on channel art selected at a number high enough to include the TVi Badge. So if you have 4 custom links and you add a 5th as the TVi Badge, then you will need to make sure you have 5 custom links showing on the channel art.
Steps 6-8. Same as above.
Now a badge icon will show up as an overlay on your channel art, and will link people to your Public Badge Page. Cool, huh? Now the world can see how awesome you are right from your Channel.
3. Posting your TVi Badge on your Personal Website
Step 1. Click the Website button on your personal Badge Page. The YouTube button is the default. So, make sure that the Website button is depressed — it should be blue. (get it? blue...depressed? sorry...)
Step 2. Choose the month, year and category. This will change the look of your badge, so make sure it is representing the right category level you want. It is probably the one on the bottom, the topic, instead of the top (theme) or middle (conversation) option. The topic is where your real peer set is living.
Step 3. Wait for the embed code to appear.
Step 3a. Sign up for email reminders while you wait. Just enter your email address (it is totally safe with us) and click Remind Me.
Step 4. Copy your embed code and paste into your site. If you don't know how to do that, then talk to your webmaster or a buddy or Google it.
There you have it. Your TVi Badge is now telling the world how amazing you really are.
(Photo from Flickr user Dayna Mason, Creative Commons Attribution)