Video Marketing Blog

Yes, E! News. Those are real people.

On Monday, E! News distributed a listicle titled, “18 Moments from the 2015 Teen Choice Awards That Made Us Feel Super Old" that seriously ticked off a lot of YouTube creators. We couldn't sit idly by and let E! News suffer, so we decided to show them how they can avoid this in the future with VideoAmigo. 

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The post discussed how, despite the fact that they are on the “good side of 30,” there were several unfamiliar faces and perplexing award categories throughout the show that made the E! News team feel as though they’ve been living under a rock for the last decade. (Like Choice Viner.

According to the post, the number 6 moment that made the E! News crew feel “super old” was simply the fact that they didn’t recognize the names of some of the nominees.

“Eva Gutowski? Lele Pans? Joey Graceffa? Felix Kjellberg? Are those even real people?” They even misspelled the famous Viner’s name, Lele Pons. Ouch.

This did not sit well with the YouTube world, and rightfully so.

Had E! News done a little research, they would know that the names in question are actually some of the most well known YouTube stars out there, and they would have spared themselves from the angry mob waiting at their front door.

Though there’s no use in crying over spilled milk, we want to make sure this doesn’t happen again because, let’s face it -- it’s just painful to witness.

Grab your pens, listen up and take some notes, E! News.

It’s time for: “Yes, Those Are Real People!” brought to you by VideoAmigo. (VideoAmigo from Touchstorm gives brands and creators the data and insights needed to run successful video campaigns.)

Meet Eva Gutowski, or as she’s known in the YouTube world, MyLifeasEvaShe has over 3 million subscribers to her channel.

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Her channel sits at the number 7 spot in her category in terms of subscribers.

And Joey Graceffa? He has over 5 million subscribers that he pushes videos out to nearly every single day. 

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Okay, E! News...here’s the real kicker -- the point where you really pushed people over the edge.

Felix Kjellberg, aka PewDiePie, aka the king of YouTube.

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PewDiePie has over 38,726,000 subscribers, and 9,801,225,587 views. (No, that’s not his phone number. That’s almost 10 billion views.)

Our advice to you, E! News? Avoid the angry mobs following the Video Music Awards later this month and get caught up on what channels are performing best in each category using VideoAmigo.

Before we forget –  If, in return, you don’t know who E! News is? Actually, you shouldn’t feel so bad.

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Their YouTube channel only has 289,536 loyal subscribers even though they’re posting videos nearly every day.

 

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They currently sit at the number 52 spot in the Pop Culture, Entertainment News conversation in terms of views.

And, ironically enough, their website features several news stories about YouTube stars like Bethany Mota. In July, they even posted a listicle titled “VidCon 101” covering the YouTube stars you should know if you want to be "hip with the kids." 

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 E! News….are you even real?

Topics: YouTube Subscribers YouTube Views YouTube Analytics YouTube Ratings

Breaking Down the TVi Channel Report: Subscriber Conversion

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Welcome to Part 5 of the Breaking Down the Channel Report Series!

We’re breaking down the “metrics that matter” in your customized Channel Report, which you can run at tvi.touchstorm.com. We’ve already talked about Views, View Density and Subscribers. Now let’s take a look at a real marker of a successful YouTube channel – Subscriber Conversion.

Conversion is how successful a channel is at converting viewers to subscribers. The TVi expresses this idea as Subscribers per Million Views, or Subs/MMV.

Building audience is different than building views. The goal isn’t only to inform or entertain viewers, but to keep them coming back for more. You should be monitoring how many people view your content, but also how they respond to it.

Conversion is something the YouTube Stars have mastered – their Conversion Rates are almost always the highest in any analysis. Let’s take a look at vlogger Jenna Marbles. Her channel is performing really well. Not only is she #1 in her category for Views and Subscribers, but she’s also #3 in the Top Performing Channels by Subscribers per MM Views. The average Subs/MMV in her category is 4,592 while Jenna’s average is an impressive 8,937.

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The channels that are succeeding in Subscriber Conversion have figured out how to make the content their audience wants, and how to market that content to draw a loyal following. Once a channel is doing really well and starts to pick up steam, it’s hard to slow it down. 

What’s your Conversion Rate? Head over to tvi.touchstorm.com to find out. See how many people are subscribing to your content per million views. Your conversion rate can help you decide whether or not it’s time to tweak your content strategy. 

Join us next time when we look at Likeability, or viewers’ passion for your content.

Topics: YouTube YouTube Subscribers YouTube Content Strategy

Breaking Down the TVi Channel Report: Subscribers

Welcome to Part 4 of the Breaking Down the Channel Report Series!

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We’re breaking down the “metrics that matter” in your customized Channel Report, which you can run at tvi.touchstorm.com. So far we’ve covered Views and View Density. Now let’s take a look at Subscribers and what they mean to the health of a channel.

Everyone knows subscribers are important. Just try to find a YouTube vlogger that doesn’t end their video with “Please subscribe.” Subscribing says that a viewer cares about a YouTube Creator’s content enough to commit. Subscribers are not just people who stumble across your content; they are your audience by choice. A subscriber is someone who likes what you have to say and wants to hear more. 

Your Channel Report will tell you tell you how many subscribers your channel currently has, as well as your rank in subscribers within your category, or conversation. This is a good way to keep up on your competition, or to find potential collaborators. You’ll see a graph that shows you how you stack up against the average amount of subscribers for the Top 10 channels in your category, and the average amount of subscribers for your entire category. Here’s a screenshot from a report we ran on fashion guru Chriselle Lim:

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Another graph displays the Top 30 channels in your category with an individual breakdown of their subscriber counts, like this screenshot from a report we ran on makeup guru Michelle Phan.

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You can also see your rank in subscribers out of every channel that has been profiled in the Touchstorm Video Index so far. If your channel hasn’t been profiled yet, what are you waiting for? Join the YouTube Genome Project! You’ll get all of these insights and much more. 

How many subscribers you have is key to your channel’s success. But once you understand Subscriber Conversion rates, you’ll be even better equipped to figure out how viewers are responding to your content. We’ll delve into what Subscriber Conversion means in the next installment, so stay tuned!

Topics: YouTube Channel Analytics YouTube Subscribers YouTube Content Strategy