Video Marketing Blog

Yes, E! News. Those are real people.

On Monday, E! News distributed a listicle titled, “18 Moments from the 2015 Teen Choice Awards That Made Us Feel Super Old" that seriously ticked off a lot of YouTube creators. We couldn't sit idly by and let E! News suffer, so we decided to show them how they can avoid this in the future with VideoAmigo. 

Screen_Shot_2015-08-20_at_9.15.26_AM

The post discussed how, despite the fact that they are on the “good side of 30,” there were several unfamiliar faces and perplexing award categories throughout the show that made the E! News team feel as though they’ve been living under a rock for the last decade. (Like Choice Viner.

According to the post, the number 6 moment that made the E! News crew feel “super old” was simply the fact that they didn’t recognize the names of some of the nominees.

“Eva Gutowski? Lele Pans? Joey Graceffa? Felix Kjellberg? Are those even real people?” They even misspelled the famous Viner’s name, Lele Pons. Ouch.

This did not sit well with the YouTube world, and rightfully so.

Had E! News done a little research, they would know that the names in question are actually some of the most well known YouTube stars out there, and they would have spared themselves from the angry mob waiting at their front door.

Though there’s no use in crying over spilled milk, we want to make sure this doesn’t happen again because, let’s face it -- it’s just painful to witness.

Grab your pens, listen up and take some notes, E! News.

It’s time for: “Yes, Those Are Real People!” brought to you by VideoAmigo. (VideoAmigo from Touchstorm gives brands and creators the data and insights needed to run successful video campaigns.)

Meet Eva Gutowski, or as she’s known in the YouTube world, MyLifeasEvaShe has over 3 million subscribers to her channel.

EVA_Image_1_

Screen_Shot_2015-08-20_at_12.42.33_PM

Her channel sits at the number 7 spot in her category in terms of subscribers.

And Joey Graceffa? He has over 5 million subscribers that he pushes videos out to nearly every single day. 

JOEY_Image_1

Screen_Shot_2015-08-20_at_12.44.07_PM

Okay, E! News...here’s the real kicker -- the point where you really pushed people over the edge.

Felix Kjellberg, aka PewDiePie, aka the king of YouTube.

Screen_Shot_2015-08-20_at_12.45.07_PM

PewDiePie has over 38,726,000 subscribers, and 9,801,225,587 views. (No, that’s not his phone number. That’s almost 10 billion views.)

Our advice to you, E! News? Avoid the angry mobs following the Video Music Awards later this month and get caught up on what channels are performing best in each category using VideoAmigo.

Before we forget –  If, in return, you don’t know who E! News is? Actually, you shouldn’t feel so bad.

Screen_Shot_2015-08-20_at_12.46.10_PM

Their YouTube channel only has 289,536 loyal subscribers even though they’re posting videos nearly every day.

 

Screen_Shot_2015-08-20_at_12.46.56_PM

They currently sit at the number 52 spot in the Pop Culture, Entertainment News conversation in terms of views.

And, ironically enough, their website features several news stories about YouTube stars like Bethany Mota. In July, they even posted a listicle titled “VidCon 101” covering the YouTube stars you should know if you want to be "hip with the kids." 

E_News_Image_3_

 E! News….are you even real?

Topics: YouTube Subscribers YouTube Views YouTube Analytics YouTube Ratings

Breaking Down the TVi Channel Report: View Density

We’re breaking down the “metrics that matter” in your customized Channel Report, which you can run at tvi.touchstorm.com. Last week we looked at views and what they mean for the health of a channel. You can devise an even more successful content strategy when you understand View Density and why it’s a true measure of success for a channel’s content. 

View Density is a measure of a channel's health. It’s the ratio of the channel's top 3 most popular video's Views to the channel's Total Views. The lower the percentage, the better. Higher percentages indicate that only a few viral hits were the main drivers to a channels success, whereas lower percentages show a consistent content strategy that performs well across all content. 

Below is a screenshot from a Channel Report on YouTube fashion guru Chriselle Lim. It’s a graph representing the Top 30 channels with the best View Density within the Fashion, Style, Apparel category. Chriselle is doing really well – Her channel has a View Density of 5.86%, while the average channel has a View Density of 59.58%.

Fashion_ViewDensity

When channels have 70% or more of their views coming from their Top 3 videos, it’s usually due to one of two things:

  1.     The channel had a few “one-hit-wonders,” which it hasn’t been able to replicate.
  2.     It’s a brand that focused ad budgets on very few pieces of content. 

Two channels can have the same cumulative views, but the one with views evenly distributed across the channel vs. 2-3 viral hits has better View Density and is the mark of a stronger channel.

What’s your View Density? Checking it out will help you decide what type of your content is most popular. Find out what works, and run with it! As far as competition or potential collaborators go, be on the lookout for other YouTube Creators with low percentages.

In the next installment we’ll take a look at Subscribers and how they matter to you and your channel. 

Topics: YouTube Views YouTube Analytics YouTube Content Strategy

Breaking Down the TVi Channel Report: Views

Now that you’ve gone to tvi.touchstorm.com and ran a customized Channel Report on your YouTube channel, you’ll want to know how to make sense of it! We’ve broken it down into “metrics that matter.”  The first is the most obvious – Views! 

As everyone knows, views are the easiest way to see if your YouTube channel is getting attention. It’s also the most common way people determine if your channel is a success or not. But there’s much more to it than that. In the following blogs we’ll delve deeper into the other metrics and see how they all work together.

But for now, let’s concentrate on the views.

The Channel Report will show you how many total views your channel has, the average amount of views for the top 10 channels in your category, and the average views for your entire topic. Here’s a screenshot of a Channel Report we ran for YouTube star Bethany Mota (macbarbie07):

Screen_Shot_2014-10-10_at_11.04.37_AM

 

You can see how many views you or others in your topic area have by simply going to their YouTube channel, but here in the Channel Report we’ve compiled all of the relevant view counts into simple charts that show you the entire landscape at once.

So, aside from your view counts, you’ll also get your View Rank. You can see where you stack up against all of the channels that have been profiled by the YouTube Genome Project so far.

You’ll also see a graph that shows you the view counts for the top 30 channels in your topic area – it’s a great way to find out who your real competition is, or to find future collaborators. The screenshot below is from a Channel Report we ran on bacon sensation EpicMealTime.

Screen_Shot_2014-10-10_at_11.03.56_AM

When you know who's winning in your topic, you can study what they're doing.

Who is producing this top content? How are they marketing their content? What type of content is successful within this category?

Views can actually help you devise the right strategy for you to win big on YouTube.

Next week we’ll talk about View Density – What it means and how it can help you understand more about the health of your channel.

Topics: YouTube Views YouTube Analytics